Marketing the core

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Kerin marketing: the core, provides students and instructors with a fresh and exciting introduction to marketing the fourth canadian edition builds on the strengths of the previous editions, adding new and exciting elements that make the material even more interactive and engaging. The prospect of expanding or modifying the marketing mix for services was a core discussion topic at the inaugural ama conference dedicated to services marketing in. Marketing core 6th edition marketing: the core, 6e by kerin and hartley continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. Marketing: the core with connect ppk: roger a kerin, steven w hartley, william rudelius, christina clements professor, arsenio bonifacio: 9781259103179: books.

Marketing the core

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Marketing the core
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